For software and digital businesses, from B2B SaaS to apps, agencies and IT
Your prospect just asked ChatGPT to compare you with a competitor. Who did it recommend?
Buyers now shortlist in ChatGPT, Perplexity, Claude and Gemini before they open a demo form. We ask the same 50 category, alternative and comparison questions on every platform, then show which products get named and what changes each week.
No credit card for the free scan. Plans from $49 a month, cancel anytime.
See a full sample report →The shortlist
Four kinds of questions decide your shortlist.
Category questions: best customer support software for a 50 person team. Alternative questions: alternatives to a named competitor that cost less. Comparison questions: you versus that competitor, side by side. Integration questions: which tools work with the stack a buyer already runs.
Each assistant answers each of these with two or three names and a reason. If you are not one of the names, the buyer moves on without a trace in your analytics. If you are named with an old price or a feature you dropped two releases ago, that is what the buyer believes.
The scan shows you which questions name you, which never do, and what each assistant read to reach its answer.
What you get
Real answers, counted honestly, one assistant at a time.
Category, alternative and comparison questions
We write the questions in your buyer's words: best in category, alternatives to a named competitor, you versus them, and what integrates with what. You review and adjust the list.
Named or not, on each assistant
Separate counts for ChatGPT, Gemini, Google AI Overviews, Claude and Perplexity. Each assistant reads its own sources, so a business can be named by one and never once by another. A blended score hides exactly that.
What the assistants are reading about you
The review sites, comparison posts, docs and community threads each assistant cited. Which say the right thing, which are stale, and which competitor pages appear where yours does not.
Example finding
What a finding looks like for a business like yours.
Every finding names the assistant, the count, the range, the sources it read, and what we recommend. Nothing on faith. Yours come from your own scan, tied to the exact answers behind them.
For questions asking for alternatives to a named competitor, Perplexity named your product in 3 of 50 answers (current result 6%). Two smaller competitors were named in more than 60%. In the answers you were missing from, Perplexity cited each of their comparison pages. You do not have one for that competitor.
The pages it read
- a competitor's site · cited in 33 of 50 answers"[Competitor] vs [the named product]" comparison page with pricing
- a second competitor's site · cited in 30 of 50 answers"Alternatives to [the named product]" page
Suggested test
Publish a comparison page for that competitor with current pricing and a plain feature table. Recheck Perplexity once it is indexed.
We measure, explain why an opportunity may matter, and suggest a test. We do not execute, and we do not get paid when you do.
How it works
Three steps, and the first one is free.
Tell us your product and your category
Your product, your category, the competitors you care about. Two minutes, no credit card for the free scan.
We ask the same questions every week
Every Benchmark checks the same 50 questions once on every platform. Four weekly snapshots show what changed and the range actually observed over time.
You get named gaps and recommendations you can hand off
Each recommendation names the assistant, the source and the gap, specific enough for your content lead or agency to act on. We never sell the fix and never take a cut.
Pricing
Priced by market. A market is your category, nationally.
The questions a buyer anywhere in the country asks about your category. Two products, or two distinct categories, are two markets.
Market Check
$49/mo
billed monthly
For owners and solo marketers checking whether AI visibility deserves attention. Monitor 1 market at a time. 15 of the 50 market questions per market on all five AI tools. A Market Check twice a month. Not the official Benchmark.
Choose Market Check
Market Monitor
$119/mo
billed monthly
For businesses that want the official Benchmark twice a cycle. Monitor 1 market at a time. All 50 market questions per market on all five AI tools. A Benchmark twice a month.
Choose Market MonitorRecommended
Full Benchmark
$249/mo
billed monthly
For marketing teams acting on evidence every week. Monitor 1 market at a time. All 50 market questions per market on all five AI tools. A Benchmark every week, with 4 selected-platform rechecks per cycle.
Choose Full BenchmarkSell into two categories, or run two products? Market Check is $49 a month. Market Monitor is $119 a month. Full Benchmark is $249 a month. Each monitors one market at a time; change which markets you monitor without losing history. Monitoring several markets at the same time, and agency packages, are on the pricing page. Annual is the default when you subscribe and monthly is one click away. Cancel anytime.
Pricing: all businesses packages from $49 a monthfor agencies from $299 a month
Common questions
Is my kind of software business covered?
Almost certainly. This page says SaaS because that is the common case, but the same measurement covers apps, digital agencies, IT services and anything else sold and delivered remotely. You pick your own category during signup, and your questions are built from it.
What is a market for a software company?
Your product category, measured nationally: the questions a buyer anywhere in the country would ask about that category. Two products or two distinct categories are two markets. Market Check, Market Monitor and Full Benchmark each monitor one market at a time, and you can change which one without losing history. Packages that monitor several markets at a time, and the agency packages, are on the pricing page.
Can we pick the competitors?
Yes. You name the competitors that matter, and the alternative and comparison questions are written around them. You can change the list as your market changes.
We already track brand mentions. How is this different?
Mention tracking tells you when your name comes up. This measures whether you are recommended for the questions that decide a shortlist, one assistant at a time, with the sources behind each answer. It is a count of real answers, not a sentiment feed.
Do the numbers move week to week?
Yes. One Benchmark is a current snapshot; four comparable weekly Benchmarks show the observed range and whether a movement persisted. If nothing moved after a content push, the report says so.
Do you write the content?
No. We check and we recommend. The recommendations are specific enough for your content team or agency to execute without us. We do not sell the fix and do not take a cut, which is why the check can be believed.
See who gets recommended in your category.
A free scan of all five assistants for the questions your buyers ask.
No credit card for the free scan. Plans from $49 a month, cancel anytime.