For online stores and brands, whatever you sell and wherever you sell it
A shopper asked which one to buy. One store got named. Was it yours?
Shoppers are asking ChatGPT, Gemini, Google AI Overviews, Claude and Perplexity what to buy and where. We ask the same 50 questions in your category on every platform, then show which products and merchants get named and what changes each week.
No credit card for the free scan. Plans from $49 a month, cancel anytime.
See a full sample report →One lost order
Start with a lost order, not a score.
Someone types: best merino running socks for long runs that do not slip. Perplexity answers with three products, links to two stores, and a reason for each. The shopper buys from one of them. That is the entire funnel, and it happened without a search results page.
If your product was not one of the three, you did not lose on price, reviews or shipping. You were not in the answer. Multiply that by every shopper asking that question this month, and the missing line in your analytics has a shape.
What we measure today: the written answers from ChatGPT, Claude, Gemini, Perplexity and Google AI Overviews, and which products, brands and merchants they name. We do not yet capture the product cards or shopping carousels some assistants show alongside those answers. We say so here because you should know exactly what is measured.
What you get
Real answers, counted honestly, one assistant at a time.
Shopper questions in your category
Best of, under a budget, for a specific use, versus a named brand. Written in a shopper's words, reviewed by you.
Which products and merchants get named
Per assistant counts of how often your brand and your store appear, and who appears instead, across ChatGPT, Gemini, Google AI Overviews, Claude and Perplexity. Five separate counts, never blended.
What each assistant read
The review roundups, Reddit threads, retailer pages and your own product pages each assistant cited. Which ones name you, which show a stale price, and which competitor pages appear where yours does not.
Example finding
What a finding looks like for a business like yours.
Every finding names the assistant, the count, the range, the sources it read, and what we recommend. Nothing on faith. Yours come from your own scan, tied to the exact answers behind them.
For best of questions in your category under a stated budget, ChatGPT named your brand in 2 of 50 answers (current result 4%). It named one competitor in 31. In the answers you were missing from, ChatGPT cited two review roundups and a Reddit thread. Your product is in none of them, and the one page that mentions you lists last year's price.
The pages it read
- a review site · cited in 24 of 50 answers"Best [category] under $[budget]" roundup, the competitor listed first
- reddit.com · cited in 15 of 50 answers"What [category] should I buy?" thread, the competitor recommended
- a review site · cited in 2 of 50 answersThe one page that mentions you, at last year's price
Suggested test
Submit your current product to the two roundups that accept submissions and fix the stale price on the page that has one. Recheck ChatGPT after.
We measure, explain why an opportunity may matter, and suggest a test. We do not execute, and we do not get paid when you do.
How it works
Three steps, and the first one is free.
Tell us your brand and your category
Your store, your category, the brands you compete with. Two minutes, no credit card for the free scan.
We ask the same questions every week
Every Benchmark checks each of the same 50 questions once on every platform. Weekly snapshots show whether a result persists and the range observed over time.
You get named gaps and recommendations
Each one names the assistant, the source and the gap, ready for your content person or agency. We never sell the fix and never take a cut.
Pricing
Priced by market. A market is one product category, nationally.
Running socks is one market. Running socks and trail shoes is two. The questions are the ones a shopper anywhere in the country asks about that category.
Market Check
$49/mo
billed monthly
For owners and solo marketers checking whether AI visibility deserves attention. Monitor 1 market at a time. 15 of the 50 market questions per market on all five AI tools. A Market Check twice a month. Not the official Benchmark.
Choose Market Check
Market Monitor
$119/mo
billed monthly
For businesses that want the official Benchmark twice a cycle. Monitor 1 market at a time. All 50 market questions per market on all five AI tools. A Benchmark twice a month.
Choose Market MonitorRecommended
Full Benchmark
$249/mo
billed monthly
For marketing teams acting on evidence every week. Monitor 1 market at a time. All 50 market questions per market on all five AI tools. A Benchmark every week, with 4 selected-platform rechecks per cycle.
Choose Full BenchmarkTwo product lines? Market Check is $49 a month. Market Monitor is $119 a month. Full Benchmark is $249 a month. Each monitors one market at a time; change which markets you monitor without losing history. Monitoring several markets at the same time, and agency packages, are on the pricing page. Annual is the default when you subscribe and monthly is one click away. Cancel anytime.
Pricing: all businesses packages from $49 a monthfor agencies from $299 a month
Common questions
Does this only work for Shopify or DTC stores?
No. Any online store or brand works, whatever platform you sell on and whatever you sell. Shopify and DTC are the common cases, not a requirement. You pick your own product category during signup and your questions are built from it.
Do you see the shopping cards inside ChatGPT?
Not today. We measure the written answers and the products, brands and merchants they name, across all five assistants. Product cards and shopping carousels are not captured yet. When that changes, this page will say so.
What is a market for a store?
One product category, measured nationally. Running socks is one market. Running socks and trail shoes is two. Market Check, Market Monitor and Full Benchmark each monitor one market at a time, and you can change which one without losing history. Packages that monitor several markets at a time, and the agency packages, are on the pricing page.
Is this the same as SEO?
Related, not the same. Pages that rank well are cited more, but the assistants also read review roundups, Reddit threads and retailer pages that SEO tools ignore. Each recommendation names the assistant and the source it read.
What does the free scan include?
One complete 50-question Benchmark across all five platforms, with your current visibility and competitive position. The answers, weekly changes, competitor comparison and recommendations come with a subscription. No credit card.
Do you fix it for us?
No. We check and we recommend. Everything is written so your content person, developer or agency can act on it without us. We never sell the fix and never take a cut, which is why the check can be believed.
See which store gets named in your category.
A free scan of all five assistants for the questions your shoppers ask.
No credit card for the free scan. Plans from $49 a month, cancel anytime.